"Digital design is like painting, except the paint never dries."
-Neville Brody
For more than a decade, I’ve worked as a digital design professional. As a Senior Designer and managing in-house creative; I’m highly skilled at telling the story of a brand through compelling visual design, creating a powerful connection between a product or service and the consumer.
Currently a Senior Designer at Brookfield Properties Retail, I am responsible for visual representation of numerous brands (B2C) across all touchpoints (digital, print, video, and photography), from concept to implementation. Establishing the idea and stylistic direction of creative projects, as well as assisting and guiding the work of production artists, illustrators, printers, and photographers involved in their creation, are all within my scope of work.
Prior to joining Brookfield Properties Retail, I worked as an in-house creative for Alpargatas North America, the US division of the popular Brazilian footwear brand Havaianas. I oversaw design and creative executions for the company's three distribution channels: retail, e-commerce, and wholesale (B2B). I was responsible for overseeing the entire process from start to finish, ensuring that all deliverables and deadlines were reached.
Before Havaianas, I spent seven years as an integrated Digital Designer at Conair Corporation, where I was responsible for cutting-edge creative content across print, digital, and social media platforms. I worked closely with the sales and marketing teams at Walmart, Target, CVS, Walgreens, ULTA, Harmons, and Nordstrom Rack. Additionally, I backed the labels Orla Kiely, Sonia Kashuk, Sophia Joy, Primrose Hill, Tartan & Twine, and Porte Play.
Throughout my career, I’ve developed a reputation as a hardworking, thoughtful, strategic thinker who has the ability to execute reliable, impactful design tactics to support and achieve business goals.
Currently a Senior Designer at Brookfield Properties Retail, I am responsible for visual representation of numerous brands (B2C) across all touchpoints (digital, print, video, and photography), from concept to implementation. Establishing the idea and stylistic direction of creative projects, as well as assisting and guiding the work of production artists, illustrators, printers, and photographers involved in their creation, are all within my scope of work.
Prior to joining Brookfield Properties Retail, I worked as an in-house creative for Alpargatas North America, the US division of the popular Brazilian footwear brand Havaianas. I oversaw design and creative executions for the company's three distribution channels: retail, e-commerce, and wholesale (B2B). I was responsible for overseeing the entire process from start to finish, ensuring that all deliverables and deadlines were reached.
Before Havaianas, I spent seven years as an integrated Digital Designer at Conair Corporation, where I was responsible for cutting-edge creative content across print, digital, and social media platforms. I worked closely with the sales and marketing teams at Walmart, Target, CVS, Walgreens, ULTA, Harmons, and Nordstrom Rack. Additionally, I backed the labels Orla Kiely, Sonia Kashuk, Sophia Joy, Primrose Hill, Tartan & Twine, and Porte Play.
Throughout my career, I’ve developed a reputation as a hardworking, thoughtful, strategic thinker who has the ability to execute reliable, impactful design tactics to support and achieve business goals.
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